The New Zealand Made Award-Winning Reusable Coffee Cup


The IdealCup™ is the very first reusable coffee cup to be designed and manufactured in New Zealand.

The IdealCup™ is designed to reduce waste caused by disposable cups and lids, can be reused over and over, and can currently be recycled in standard recycling at the end of its useful life and better yet, we can return any unwanted IdealCup to our manufacturer who will grind them down and make them in to new product.  Now that's product stewardship in its finest form.

The IdealCup™ is a truly environmentally friendly alternative to the disposable takeaway cup.

The caffeine-loving public in New Zealand goes through at least 200 million disposable cups a year*. Most of the cups end up in landfills.

The IdealCup™ is designed to reduce or eliminate disposable cup and lid waste going to landfill.

*(source: Huhtamaki market manager of food service, Jeff Mosen)

Disposable coffee cups are a problem.

Most disposable cups are made from paper with either a plastic or cornstarch lining. Plastic lined cups must go to landfill after one use and the cornstarch lined cups are technically compostable, however due to a lack of commercialfacilities in NZ this rarely happens and they end up in landfill.

Disposable lids are also a problem. Most lids are either recyclable plastic or compostable, however once again the facilities are not available for disposal.

The solution is IdealCup™

Ingenious design

The IdealCup™ consists of three separate parts: the cup, the lid outer, and its rotating lid insert.

The cup is manufactured from polypropylene, and the lid and rotating top insert are manufactured from polyethylene. Both these products are durable; FDA approved as food safe, and 100% BPA free.

The IdealCup™ is manufactured in NZ. It could be cheaper to have this done in China, however, we saw this as an opportunity to support New Zealand's economy and local business, and also, most importantly, to retain control and ownership of the tools used to make our product; ensuring the raw materials used are always 100% BPA free and food grade approved.

The IdealCup was specifically designed with built in ‘fins’, to dissipate heat and allow the cup to be held comfortably, whilst also minimising use of raw materials.

Other reusable cups on the market use silicon bands to dissipate heat. Silicon bands are imported from China and are not recyclable in NZ. They are a nasty addition to our already over capacity landfills.

The IdealCup height was designed specifically so the cup would fit under espresso machine group heads and allow easy use for busy baristas.

The IdealCup comes with its own reusable lid which is made from one material only. It offers a simple and functional two-part design (with the lid outer and rotating lid insert) it does not leak or spill and is easily disassembled for recycling at the end of its useful life.

The cup itself can be used with either its own reusable lid or with a disposable recyclable or compostable lid. No other reusable cup canbe used in this way.

Eliminating waste to landfill

If each IdealCup™ is used once a day instead of a disposable cup, it would eliminate 190 tonnes of waste going to landfill!

In a perfect world we would eliminate all disposable cup waste (180 million cups) going to landfill, and if we did this we would prevent 2520 tonnes of waste going to landfill each year.

IdealCup™ is helping address the issue of disposable cups going to landfill by offering a viable alternative to the disposable cup.

For the IdealCup™ to be a viable alternative we have to manage the whole life cycle of the IdealCup™ from design to disposal.

The first step was to design a simple, durable, functional cup which could be manufactured in NZ, was safe to use, and ultimately reduced the consumption of raw materials used to manufacture disposable cups and lids.

Once the design was completed we looked at manufacturers for both the tool used to make cups and lids and to manufacture the cups and lids themselves. We looked in China and found the tool could be made for half the price of manufacturing in NZ, however we would have limited control of the process and waste control, so chose do our manufacturing in NZ.

The IdealCup™ has a one year warranty against breakage although we would expect it to last much longer than this. The cup is made from talc-filled polypropylene which is the same plastic material used for car bumpers and inside dishwashers, and the lid and rotating insert are made from polyethylene. Both these materials are strong and durable which means the IdealCup™ is likely to last much longer than the one year warranty we have given it and can be reused over and over for much longer than this!

One of the reasons we choose to manufacture in NZ was our ability to return damaged or mismatched coloured cups and lids to the manufacturer for recycling. The manufacturer grinds the plastic down and reprocesses it. The lifecycle of sustainability in action! We do make new IdealCups from recycled material, although this is not standard practice.

A large part of our marketing campaign is the education of prospective customers. We endeavour to educate potential customers on the use of the IdealCup™ and the benefits of reducing waste. If we did not educate our customers the IdealCup™ could just be a plastic cup with no waste-saving ability.

We sell IdealCups retail with minimum packaging to prevent waste. The IdealCup™ is packaged in a lightweight cardboard box printed with vegetable inks and the box is easily recycled at the end of its life.

IdealCups™ sold to wholesale customers are packaged in large cardboard boxes with internal packing. It is part of the service level agreement we have with our manufacturer that all packaging must be recyclable.

At the end of an IdealCup’s™ useful life it can be either returned to us and returned to the manufacturer for recycling or it can be placed in normal kerbside recycling where it will be collected and go the local recycling centre for processing.

Change your daily coffee drinking habit & choose to reuse

All IdealCups™ are:

  • Designed and made in New Zealand
  • 100% New Zealand owned
  • Designed to reduce disposable cup waste going to landfill!
  • Designed be reused for a lifetime
  • 100% BPA FREE
  • FDA approved fully non-toxic
  • Unique in design and style
  • Safe to use with no leaks or spills
  • Barista-friendly

IdealCup™. Walking the talk for a better world. Join Us!