What is CupCycling™ and how does it work?

Conceived by the good people behind Wellington's very own, designed and made IdealCup™, CupCycling™ is a system whereby participating cafes band together to reduce disposable cup waste by promoting reusable cups.

This system is not about the cafe's brand or the coffee roasters' brand they serve – it's about everyone doing the same thing to divert nasty disposable, one-use cups from landfill!

CupCycling™ works on the same principle as Boomerang Bags – your customer borrows a CupCycling™ cup from any participating cafe and they return the cup to any participating CupCycling™ outlet the next day. They pay a small, one off bond* to join CupCycling™

Since its inception, CupCycling™ has seen Motueka divert 11,000 single-use cups from landfill in less than a year!!! We receive regular interest from other regions, wanting to know how they can roll out CupCycling™ in their communities. Cromwell in the Deep South are our latest community to jump on board...with many more about to rollout around New Zealand! Want to Join the Reuse Revolution? Get in touch to find out how YOUR TOWN can be involved.

*The bond is non-refundable to the customer and each cafe retains the money received from the bond. This can then be used to purchase additional CupCyclingTM cups, if they are required for your cafe.



Pay a $10 bond at any participating cafe and enjoy the ongoing use of a reusable CupCycling™ cup.


Return your used CupCycling™ cup to any participating cafe and get your next coffee in a reusable CupCycling™ cup.


Reuse and enjoy a discount on every coffee you purchase in your reusable CupCycling™ cup. Around and around it goes!

The CupCycling™ programme is designed for cafēs

For your daily regular customers who want to do their part, without the responsibility of owning a reusable cup.

With the CupCycling™ programme, your customers don't have to purchase their own IdealCup rather, they BORROW a cup from you each day for their drink (which you serve with a biodegradable/compostable lid).

Your customers pay you a "bond" upfront of $10 (this $10 includes their first beverage) and this gives your customers the ongoing use of a CupCycling™ cup.

The $10 Bond also covers your costs if a customer doesn't return the cup for some reason and also allows you to purchase further cups, should you require more, over and above your initial volume.

Each day when your customers return to your cafe, they give you back their used (and sometimes dirty) CupCycling™ cup and you give them a clean CupCycling™ cup with a new biodegradable/compostable lid.

You then put the dirty cups in your dishwasher ready for reuse - and around and around they go. The IdealCup is 100% commercial dishwasher safe, for ease of cleaning within your cafe/business.

IdealCup also stocks and sells biodegradable/compostable lids which fit the IdealCup perfectly. Get in touch with us for more info.

Make your cafē disposable cup free

Your customers will feel great supporting your GREEN initiatives and they will be doing their little bit to help keep our beautiful environment clean and green, without the responsibility of owning the cup, washing the cup and most of all, remembering to bring the cup – you take care of that.

And when your customers buy their drink each day in the reusable cup, as a sweetner, you could consider discounting their drink price, as a reward for their sustainable efforts - and of course, you'll be saving money by not buying as many disposable takeaway cups for your business, so it's a WIN WIN for you and your customers!

Using CupCycling™ in Motueka NZ, we have diverted
single-use cups from landfill in Motueka in just 11 months!

Look for the CUPCYCLING™ logo in participating cafes

Ask your local cafē to get involved!